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en00371a_transtrial.GIF (1928 bytes)What's new? Items marked NEW / NEU / NOV.
A more compact format has been adopted throughout.

Reminders: All items are offered subject to prior sale.
Quantities available: one each unless stated otherwise.
We reserve the right to correct typographical errors.
Prices do not include postage or insurance unless noted.
E-mail any questions or comments to postcard@judnick.com


kók / kokakola / kola / kóla / kolajuoma / kolesá / koola
koula / кола / কোলাবৃক্ষ / 可乐 /
/ कोला / コーラ / ಕೋಲಾ / 콜라

Cola_114-200small.jpg soft drink photographs available from Judnick Postcards

"114" approximately 10" x 8" black & white photo showing truck number 7 of the Coca-Cola Distributing Company, 911 St. Marys Street, Dayton Ohio, from the side, driver aboard; slightly low contrast, priced as a copy rather than an original: $5.00 cto

"7up / YOU LIKE IT…IT LIKES YOU!" unused Boomerang freecard. (2 different) $2.00 each

CocaCola_Aviation6Examples-200small.jpg Coke advertising available from Judnick.com
"AMERICA'S / FIGHTING PLANES / in action / A SET OF 20 PLANES / IN FULL COLOR / PRESENTED WITH THE COMPLIMENTS OF YOUR COCA-COLA BOTTLER / LITHO IN U.S.A." complete set of twenty 3-1/2" x 3" cards, each with Coca Cola advertising & brief description on back identifying the plane, types of missions & areas of operation worldwide. Examples shown top row, left-to-right: typical back from the A-36 'Invader' attack bomber over the low countries in Europe; B-25 'Mitchell' medium bomber attacking shore positions in the Far East; & P-40 'Warhawk' attacking Zeros in the Pacific Theater. Shown second row, left-to-right: C-69 'Constellation' transport releasing paratroopers behind enemy lines; P-38 'Lightning' attacking enemy aircraft; & P-70 'Havoc' night fighter on an intrusion mission. The ideal gift for a retired US Army Air Force veteran that you know. Two of these items (the 2 at the upper left above) were bent while in storage; the others are in excellent condition.
Sold but those shown still available for scholarly study & research as an enlarged (about 771% of original print area) & enhanced 200-dpi scan in .jpg format. $2.00 ca(m)m(a)


NewYork_Arcade_AAndAtticaRailroad-100.jpg (311802 bytes)"ARCADE AND ATTICA RAILROAD / Arcade, New York / Passengers board the famous 'Arcadian' from a / quaint orange depot..." including a Coca-Cola sign on the building, chrome-era postcard, writing on back dates to 1971. Sold but still available for scholarly study & research as an enlarged (almost 2x original postcard area) 100-dpi scan in .jpg or .tif format. $1.50 ncr

Mexico_Tamaulipas_CalleGuerrero-200_small.jpg soft drink postcard available from LotsOfPhotos.com"CALLE GUERRERO. N. LAREDO. TAMPS. MEX. 13" street scene with much readable signage--including Coca Cola, Casa Muńoz Zapateria, La Indias Curiosidades, Joyeria Venecia & Vega's; Kodak real photo tarjeta postal with round corners as issued, toned back from album contact, odd cropping at the printer makes the top edge look worn but it is not. $3.00 mc

"Chimney Corner, Junction of Midland Train (Route 60) 19 and 21 near Gauley Bridge, W. Va." Showing a large Coca-Cola sign between 2 buildings, unused linen-era post card. $2.25

"Citroęn AX - 'AX GTI Cup' / Picture : Studio Hoekstra" showing 4 racecars in tight quarters, each with conspicuous Pepsi advertising upon it, unused continental postcard, minor wear to one corner, otherwise fresh. $1.50 a(r)c

"Coca-Cola" Antique Week clippings explaining the rarity & value of the original prototype 'hobbleskirt' Coke bottle produced in 1915. Inspiration for the shape stemmed from a women's fashion developed so that ladies could be flown aloft whilst their skirt was fairly tight near the ankles. See also our offerings of hobbleskirt postcards. $5.00 cf


"Coca-Cola / Coke is it!" continental post card mailed in Sweden 1977 (2.50 King stamp), fresh appearance. $2.00 Different design postcard mailed in Sweden 1990 (2.50 Angso stamp), fresh appearance. $2.00 Another design, mailed in Sweden (two different 3.70 animal stamps) $2.00

"Coca-Cola / God Jul" showing Santa getting Coke from the refrigerator, continental post card mailed in Sweden 1993, fresh appearance. $2.00

"Coca-Cola / You Can't Beat the Feeling!" continental postcard mailed in Sweden 1994 (bear stamp), fresh appearance. $2.00 Different design, mailed in Sweden (2.80 fruit stamp) $2.00 Different design, mailed in Sweden (2.90 bears stamp) $2.00 Another design unused. $2.00

Cola_DrinkCoca-200_small.jpg soft drink advertising available from Judnick.com

"Drink / Coca-Cola / 5˘" arcade card with an eye-catching bathing beauty in black & white, caption in red, back blank, excellent condition. Decidedly uncommon; we have only seen one similar. $15.00 cb

Circus_ElGoogle_RoyalCrownCola.JPG (185667 bytes)

"EL GOOGLE--El Google, a 2,500-pound elephant / seal, plays the heavy in a western saga at the Royal / Crown Seal & Penguin Show." unused chrome post card, linear mark on back. $5.00 cc

"Favorite Cream Root Beer. / The Only CREAM PROCESS / Root Beer Made. / LIST OF PREMIUMS. / ... / Favorite Manufacturing Co. / PHILADELPHIA, PA., U.S.A." cut girl in granny outfit reading the Times, chromolithographed trade card, small upper corner creases, other edge wear is minor, back paper lightly toned. Probably dates to 1894-1895, the times for which we found the most mentions when we searched the Internet. In the collection of the Boston Public Library. $6.00 apc

"GOODYEAR 'SPUR' BLIMP--150 ft. long--48 ft. diam.--123,000 cu. ft. non-explosive helium" showing it aloft near spectators with 'DRINK Spur' emblazoned in red on its side, unused post card with a lengthy advertising message for the Canada Dry beverage on its back. When we searched the Internet we only found one other, on display at a historical society website; no other offers, or auction records of past offers. Sold but front side still available for scholarly study & research as an enlarged (about 771% of original print area) & enhanced 200-dpi scan in .jpg format. $2.00 zca

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Maine_Belfast_HighStreet-100.jpg (294517 bytes) cola post card scan available from Judnick.com"HIGH STREET, BELFAST, MAINE." postcard. Many readable signs include Coca Cola & barber shop. Sold but still available for scholarly study & research as an enlarged (almost 2x original postcard area) 100-dpi scan in .jpg or .tif format. $1.50 mcb

Nebraska_Imperial_AudieMurphy-200_small.JPG cola real photo postcard available from Judnick.com"IMPERIAL - NEBR." real photo prominently showing the Einsrahr Rexall Drugs with a Coca-Cola sign, next to the Star Theater (which was showing Audie Murphy in 'Column South' at the time), water tower in the background; unused Kodak real photo post card with good edges, glossy finish, dark chemical spot in sky. Sold but still available for scholarly study & research as an enlarged (about 771% of original print area) & enhanced 200-dpi scan in .jpg or .tif format. $2.00 ncgm!!#

Comic_IWasTreated-200_small.jpg soft drink postcards availabe from Judnick.com"I was treated / very cooly / last / night" couple eating large helpings at an ice cream palace, postcard from Comics Series Number 15, mailed 1911, mild corner & edge wear, a little toning both sides. Signs in back include 'DRINK / MUCKSIE / IF YOU HAVE / THE NERVE' presumably a take on Moxie soda & 'Croako / Koaloil / LEAVES THAT / DELICIOUS / DARK BROWN / TASTE' for to disguise Coca Cola. $4.00 fcc

Off-the-Wall_TakeTemperature-200_small.jpg soft drink post cards available from Judnick.com"KEEP IT / COOL! / TAKE TEMPERATURE OF DRINK" black & white shows man in hat standing at soda fountain, ready to dip a thermometer into his cola; using a trade photograph from the 1930's, unused continental  post cardfrom Chic Pix. $1.50 oc

To order from this pricelist, please click here.
Just tell us which item(s) & your town for delivery.
We will check availability & quote promptly.

NYC_109_small.jpg soft drink post card available from Judnick.comNYC_123_small.jpg cola postcard available from Judnick.com  "LOOKING TOWARD TIMES SQUARE SERVICE MEN'S CENTER" with much signage readable--Pepsi-Cola (who maintained that center for the Armed Forces of the United Nations in cooperation with the New York City Defense Recreation committee), Roof Astor, Four Roses, Lowes State, etc.; postcard with late usage at Caneadea NY, noticeable corner wear, small corner crease not into the image. An uncommon card that is seldom offered. Shown left. $8.00 Same postcard, small corner crease, but less corner wear, more toning from album contact shows in the front borders, tiny ding in the upper edge. Shown right. $8.00 cn(n)u

"MAIN STREET, SAYRE, OKLA." Showing small Coke sign in the street scene, black & white postcard, unused. $2.00

"MAIN ST.  SOLON, IA  181· B" with good focus allowing for many readable signs--American Legion, Country Club Beer, Sherwin-Williams Paints, Solon Hatchery, Chansky Drugs (Coca Cola prominent); real photo postcard, name neatly inked in the stamp area, good edges. $8.50 i(s)mc

"MARISOL / 'Love' / Printed in England by The Bucentaur Gallery" continental from the Arts Council of Great Britain, showing a mask with a Coca Cola bottle embedded within its lips, unused post card with fresh appearance. $1.50 oc

"MIZZOU / ON THE MOVE // CATCH ALL THE / EXCITEMENT OF / 2002 MIZZOU / FOOTBALL" unfolded 4-panel schedule with art, advertising for Woodruff, Coca-Cola, KOMU-TV8, Nike & Walsworth Publishing Company. Nice & fresh. (Multiples available) $1.00 each. s(f)c

"MONROEVILLE, PENNA. / The beautiful Monroeville Shopping Center" including S. S. Kresge, Sun Drugs & a Coca-Cola sign; unused Plastichrome® postcard published by Imperial Greeting Card in Pittsburgh, excellent condition. $2.00 p(m)c


PAPER & ADVERTISING COLLECTORS' MARKETPLACE June 2009 Complete issue in excellent condition. Color-illustrated articles on: almanacs, Ullman teddy bear postcards & Coca-Cola collectibles & more. $1.75 pcb

Cola_RoyalCrownPostal-200_small.jpg cola advertising available from Judnick.com"Purchase three bottles of ROYAL CROWN COLA at / the regular price of 5˘ per bottle and with this card / you will receive an additional / THREE BOTTLES" advertising postal card with an offer expiring OCT 31 1941, addressed by hand & mailed, small upper corner crease. The six-bottle carton is also pictured in blue on the back side. Nehi promoted its soft drink like this as early as 1935 & many card designs were used. The reason you see so few of them on the market is that most recipients took that company up on its kind offers -- they were that good -- and the merchants then had to turn the cards back to Nehi to get their 10˘ rebate. $8.00 ca(l)

See also Food post cards for other foods.

"Sensación / sin igual / 60 ańos / Coca-Cola / COMPARTIENDO CON LOS TICOS" showing a young couple kissing while the woman holds her partially consumed bottle of the soft drink; a few small faint surface indentations. Costa Rican advertising post card. $1.25 cc. Same, but excellent condition. $1.50 cc

"Sunny Brook / Route 36 and 16, Coshocton, Ohio / Phone 1751 / 42023" also known as Mohr's Truck Stop, including Pepsi, Gulf, Chicken Dinners & Sunnybrook Truck Stop signs; unused Picto-Card postcard from Kaeser & Blair in Cincinnati (low-quality printing), a little toning in the front border, fingerprint toning on back, minor wear to a bottom corner. Hard to find. $6.00 o(c)gc

"Thirty pilgrims to Mecca / drink 'Coca Cola on stifling desert" showing a vendor with a red stand and 3 empty cases beside him, well done home-made (and, hence, unique) postcard mailed 1962. $2.50

Please E-mail us to propose reciprocal links
to other soft drink  collectibles webpages.
Collector, museum & club links are especially welcome.

Mexico_198_small.jpg Baja soft drink postcards available from Judnick.co"TIJUANA, B. C., MEX. / AV. REVOLUCION / Revolution Avenue" Mexfotocolor tarjeta postal, addressed but unmailed, rounded corners as issued. Many readable signs--Cerveza Tecate, 7 Up, Pepsi, Hotel Nelson, Mona Lisa Nite Club, etc. $1.50 m(b)c

Uncaptioned photo of a group of nudists under a Fresh Up 7up sign, a little smaller than a postcard, no postcard back. $4.00

Wanted to buy--post cards or trade cards which contain root beer advertising or readable signs. Please offer us some, priced in US dollars or Euros, postpaid to Columbus Ohio! *c

Maine_Belfast_WindsorHotel.JPG (176037 bytes) cola postcard scan available from Judnick.com"WINDSOR HOTEL AND COLONIAL INN, BELFAST, MAINE" black & white post card, corner wear & rounding. Includes Coca Cola, Pickwick Ale & Colonial Inn signs. Sold but still available for scholarly study & research as a full-size & enhanced 72-dpi scan in .jpg or .tif format. $1.50 mca

"ZEPPELIN TOURIST CAMP  Jennerstown, Penna." the door to its eatery flanked by Coca Cola bottle signs, an long arrow near its nose pointing the way to the rest rooms; circa-1930 sepia-tone DOPS real photo post card, pencilled annotation of back read 'now located at Deerfield Ohio on Rout 14', small lower corner crease, minor edge wear. For an article on this roadside Americana, please see the Lincoln Highway Forum Vol. 8 (1,2) 22. Rare: when we searched the Internet we could find no other offers, no recorded sales & no exhibits. Sold but front side still available for scholarly study & research as an enlarged 300-dpi scan (publication quality) in .jpg format for $3.75. p(j)rmccz#

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Special section on the Armour grape softdrink that sponsored
the first coast-to-coast flight in a biplane using a Wright Model EX.

Too many to load in two days! We plan to offer first the intact collection.
If no takers, the real photos will be separated from the printed cards and offered as two distinctive groups. although we hasten to add that only one of the printed cards has been offered in the last twenty years.
If need be we will break it up further to offer one-at-a-time.
That would be sad; the entire collection should reside in a museum.
1 2
3 4
  5 6
7 8
     13 14
18 19
20 21
22 23

(1) Photo with glossy finish, 3.5"x5", exemplary focus & contrast. Will be counted as a reproduction in our valuation.
(2) Regular-size post card mailed at Chicago October 10 1911 to Miss Mary Farrer in Roberts (Ford County) Illinois, picturing C. P. Rogers at the controls of his biplane.
(3) Unused Velox real photo postcard showing the Vin Fiz aircraft with advertising plainly showing in the front of the plane, light album toning at the back corners.
(4) Post card showing the Vin Fiz aircraft with advertising on its underside, mailed FEB 26 1912 at Pasadena California to Rosco Taylor in Montezuma Iowa by his uncle, small bottom corner crease, all corners with a bit of rounding, three very small scrapes on the back obscure nothing. Sender reports of overflights of his city & a $25.00 speeding ticket issued to his wife for driving his auto too fast!
(5) Vin-Fiz advertizing postcard mailed SEP 23 1911 from Hancock New York, picturing the the September 18 1911 crash at Middletown New York, writer states the next stage of the flight is to Elmira New York, KM3.
(6) Vin-Fiz ad post card unmailed, 3 initials pencilled in on back should erase easily, KM1.
(7) "The famous 'Vin Fiz' Flyer used by C. P. Rodgers in his flight from New York to California, for Hearst $50,000 prize. Unused postcard.
(8) Uncaptioned sepia-tone Azo (triangles up) real photo post card showing the Vin Fiz attracting a crowd, low contrast but focus just good enough to read the lettering under one wind, undisclosed publisher & possibly one-of-a-kind.
(9) C. P. Rodgers in 'Vin Fiz' Flyer, leaving Sheepshead Bay, N. Y., Sept. 17th, 1911, in Hearst $50.000 ocean to ocean flight." postcard mailed at Unadilla New York OCT 14 1911 to Mr. Le Vern Fraser in Hagaman New York by his aunt, messaged in part 'Do you think you would like to ride in this? Gives an idea of where such cards were distributed and their period of use.
(10) "RODGERS BIPLANE WRECKED NEAR / RED HOUSE N.Y." sepia-tone real photo postcard with good focus & contrast, oxidation consistent with age, good edges. Messaged in part: 'This is the first aeroplane I ever saw. It flew over Randolph Thursday, Sept. 28, 1911 at 10:45. Randolph & East Randolph (a very small town) are to the east of Red House. The wreck is not mentioned at the Wright site and will therefore supply historic detail on the actual route, which often varied from the planned route. Shown both sides.
(11) Rogers - Sept. 28, 1911 - First Transcontinental Flight" showing a crowd gathered round; unmailed Cyko real photo postcard with contrast a bit high & decent focus, captioned by hand on front, back paper toned with age especially near the edges, good edges.
(12) "Aviator Rogers Leaving Mansfield, O., Sept 30 1911 // Spratt Photo" unused Azo (triangles up) real photo postcard with good edges.
(13) "5303 Rodgers Day at Marion O Sept 30-11" unused real photo post card from The Leiter Post Card Co. in Lorain Ohio, good edges, oxidation consistent with age.
(14) "5304 Rodgers day at Marion O Sept 30-1911" unused real photo postcard probably from the same source as (5), oxidation consistent with age.
(15) "VAIL'S STUDIO / MARION, O." embossed caption on a Azo (triangles up) real photo with good focus & contrast, good edges. Messaged in part: 'This is Rogers who is sailing from N. Y. to San Fris he sailed around Marion and lit south of semetry he sailed a mile a minute stated he had made other mile in one minute the same day the machine looked real plane over us but I could read the adv. on it 1000 ft high...' Both sides shown.
(16) C. P. RODGERS / Transcontinental Flight 1911" sepia-tone mailed at Huntington Indiana OCT 6 1911 to Mis Edith Claus in Saint Mary's Ohio by her sister, mild wear at all corners, both sides shown.
(17) "The Vin Fiz Flyer wrecked / at Huntington / Tobias Photo" sepia-tone real photo postcard with excellent contrast & focus, mailed JUL 7 1912 at Huntington Indiana to Mr. Merle La Mar in Saint Louis Missouri, , messaged in part 'This will give you an idea of Rodgers aeroplane how it was wrecked when he landed, and that what's prolonged his visit here.' Both sides shown.
(18) Regular-size post card legibly annotated both sides in  violet ink: "At Kyle Texas Oct 20th 1911. / Enroute to California"
(19) Postcard continuing the remarks at Kyle on October 20th 1911, picturing the September 18 1911 crash at Middletown New York.
(20) "RODGERS, FINISH OF OCEAN / TO OCEAN FLIGHT LONG BEACH" about to deliberately dip into the water as his way of putting an exclamation point on the event; real photo post card mailed DEC 14 1911 from Los Angeles to Miss Olive Hartzell in Dixon Illinois by her sister Clara.
(21) Uncaptioned Azo (triangles up) real photo postcard showing cigar-chomping Rogers on the beach of Long Beach, brief eye-witness account of the end of flight penned neatly over all the back.
(22) "From New York to Long Beach / Aviator Rodgers Landing ~ 1911" showing him smoking a cigar & using crutch on his right side, possibly talking to a reporter; unused Azo real photo post card with good edges, 2 small areas of light toning on the back side, unfortunate but small dark chemical spot on Rodgers' stomach.
(23) Uncaptioned Azo (triangles up) real photo postcard written upon April 8 1912, a few days after Rodgers died from a wreck following a bird strike. Ironically, it was almost exactly where he ended his historic flight a few months earlier at Long Beach California. Messaged in part: 'This is a picture of Rogers and his wrecked machine and the spot where you see the machine is where it fell. I saw him complete his ocean to ocean flight , also saw him before h fell making his death dip.' Album toning on back, good edges, oxidation consistent with age. Seem familiar? Wikipedia has an illustration like it but written on the front.
Collateral information included in the collection:
(24) "ROGER'S PLANE DASHED TO EARTH" October 2, 1911 page 7 of the Monday evening newspaper, The Bulletin: San Francisco, detailing his painful injuries when he crashed to earth near Huntington Indiana due to weather.
(25) "RODGERS AT THE FINISH" November 16 1911 brief article from an undisclosed source, mentioning his stunts before landing.
(26) "Story of My FLYING With complete
Technical Description of My Aeroplane By Calbraith Perry Rodgers"
staple-bound (complete, exploded) illustrated Vin Fiz Company booklet reproduced in 1954 & published by the Jack Knight Air Mail Society of Brookfield Illinois, introduction by  Fred Felix Wettengel (Rogers' manager), with a brief postscript by Mrs. C. P. Rodgers, his wife & first aerial postmistress. Our illustrations showing the front & back cover & the detailed centerfold of information. Seldom-seen booklet illustrations include: Rodgers repairing the flyer, Vin Fiz President Davidson & Rodgers, flying around the NCR building in Dayton.
(27) "THE VIN FIZ FLYER, 1911" one-page article by E. R. Binkelman in March 1973 Post Card Courier of the South Jersey Post Card Club & 2 full pages illustrating postcards with Vin Fiz advertising,
(28) "Vin Fiz labels reminder of ill-fated flight" December 5 1983 article from Linn's Stamp News, page 28.
(29) "Vin Fiz Saga Continued" Herman Hearst column from the December 26 1983 Linn's Stamp News.
(30) "RARITIES OF THE WORLD AT AUCTION ... THE MOST PRESTIGIOUS AUCTION OF 1984" advertisement from the March 19 1984 Linn's Stamp News, picturing the usage of the Vin Fiz label tied to a flown postcard.
Miscellaneous items included in the collection:
(31) JUN 27 1959 real photo postcard with several cachets airmailed from the American Air Mail Society Convention Station in Chicago, photo-stamp from Sanabria Catalogue tied, genuinely autographed Mrs. Calbraith Perry Rodgers '48th anniversary of my husbands epoch flight, also bearing 'FIRST AERIAL POSTMISTRESS' blue straight-line handstamp well struck, also a copy of a photo of Rogers' mailbag, a good portion of the route through Texas detailed on back & accompanied by 3 photo reproductions (Binghampton NY & Kansas City). Both sides shown above.
(32) JUN 28 1959 airmail cover with VIN FIZ brown handstamp inverted (a favor) over Chicago panorama cachet in red, airmailed from the American Air Mail Society Convention Station in Chicago to a recipient in Cleveland Heights Ohio, backstamped New Orleans Louisiana the next day.

=> Collection sold but shown sides above still available for scholarly study & research as enlarged 300-dpi scans (publication quality) in .jpg format for $3.75 each. <=

To order from this pricelist, please click here.
Just tell us which item(s) & your town for delivery.
We will check availability & quote promptly.



USFlag.gif (1092 bytes)  abbreviations explained in English
with examples
germany1.gif (260 bytes) Abkürzungen erklärt auf Deutsch,_
mit Exemplaren
wpe3.jpg (963 bytes) lühendid eestikeelsete selgituste
ja näidistega
FinnishFlag1.gif (1008 bytes)
lyhenteet suomenkielisin selvennöksineen ja esimerkein

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